IAB and Price Waterhouse have released the latest advertising spend figures. 2007 saw an overall increase in advertising spend of 4.3% this equates to £756M online advertising grew by another 38% equating to £797M, so once again internet advertising grew whilst traditional advertising saw a reduction.

Why is this important to you?

More people are now transferring traditional budgets online this is increasing the competition and making it more difficult to secure a prominent position, over a period of time this objective is going to be harder to achieve and so we strongly suggest you review your promotional mix sooner rather than later.

StrawberryDigital can support you with every aspect of your online marketing activity including natural search listings (search engine optimisation) sponsored search listings (cost per click/AdWords) and email marketing. Give Paul a call on 01482 337145 for an informal jargon free chat about your organisation and the potential to develop your online presence.

What is conquesting?
Conquesting is the deliberate use of competitors keywords to place adverts next to their products within search engines.

Until last month Google have not allowed this type of advertising to appear within its search results however, now BMW can advertise when a customer types Lexus and Orange can easily advertise to people searching for O2.

A number of people are lobbying against this change stating that conquesting is an unfair practice and will cost companies hundreds of thousands of pounds. Some are also investigating their legal position and may look to pursue a legal case if this is found to be viable.

Make sure you are protected, give Paul Smith a call on 01482 337145 or email paul@strawberry.co.uk for a free review.

StrawberryDigital was given a brief from an 543 Dental Centre, to support their SEO (Search Engine Optimisation) campaign that promoted regional keywords “Hull Dental Centre”, by targeting people within the Hull area with generic Keywords “Dental Centre”.

AdWords provided the ideal solution allowing StrawberryDigital to create a highly targeted campaign that focused geographically around the Hull area. The campaign has been a massive success providing a position on the first page of Google for each keyword/phrase.

StrawberryDigital also discovered that the quality of the traffic generated by the AdWords campaign also increased with the number of visitors visiting two or more pages increased by over 70% when directed from an AdWords link.

If you would like to know how Google AdWords can help you contact Paul Smith on 01482 337145 or Paul@Strawberry.co.uk

Regards

Paul

Were you one of the companies who missed out on our first AdWords Seminar back in October? Make sure you book your place early this time in order to avoid disappointment.

StrawberryDigital’s first ever AdWords seminar at the KC stadium was a great success with companies from all over the north attending the informative event.

In order to make sure you are one of the first to be given an opportunity to attend the event please show your interest by emailing Paul Smith (Paul@Strawberry.co.uk) including a Subject of “AdWords Seminar”

Unsure if the seminar will be for you? Look at the comments below, Tim certainly felt it was for him!

“I have been involved with the internet for many years and was familiar with optimisation techniques around in the late 90’s. I attended the seminar in order to familiarise myself with new search technologies and found StrawberryDigital presentation very interesting. The report and one to one session provided useful information that I will be of immediate value.”

Tim Richmond
Business Development Manager
Kamarin Computers

StrawberryDigitals first AdWords Seminar has almost sold out with on two places remaining. Local interest has been remarkable and the fact so many companies want to discover how Google AdWords can benefit them will I’m sure lead to similar seminars in the future. (just after the new year would be my guess)

If you missed out on the seminar and would like some more information about internet marketing and Google AdWords please send a quick email to Paul@Strawberry.co.uk join our Internet Marketing Mailing list or Visit www.StrawberryDigital.co.uk where we are currently offering a Free Web Report worth £250.

If you would like to be one of the first people to learn about our next AdWords Seminar please send an email to Paul@Strawberry.co.uk with AdWords Seminar 2008 in the subject line.

Discounts will be provided to delegates joining the 2008 mailing list.

Only a couple of weeks to go before StrawberryDigital will present their Internet Marketing/AdWords Seminar at the KC stadium (event will take place on Wednesday 24th October) There are still a limited number of tickets available however, the last day to book is Friday 12th October, that’s right this Friday.

The event will explain the basics of Internet Marketing, provide an overview of Google AdWords and provide an individual report and improvement plan for each delegate.

Contact Paul Smith on Tel: 01482 337145 – Email: Paul@strawberry.co.uk or visit the StrawberryDigital website. Click here for more information on the AdWords/Internet Marketing Seminar.

Google likes to “dance” a term widely used to describe changes it makes to the calculation that determine a websites position on it’s Search Engine. After a recent query from a client I wondered if AdWords was doing a more personal “dance” for advertisers.

Our client recently set up a Google AdWords account using some free credits provided by a software supplier. After creating the first advert via the system choosing relevant keywords the client was happy, he had an advert on the first page of Google paying a relatively low Cost Per Click.

A week later the advert had moved to the bottom of the second page, after a fortnight the advert was on page five with no clicks and very little views. The client had not made any changes to the campaign so what had happened?

AdWords tells us that bids are calculated by multiplying the Max CPC (Cost Per Click) with QS (Quality Score). My theory is that this quality score is initially set high before being assessed by Google, after assessing the campaign a more accurate rating is provided.

StrawberryDigital can help by optimising elements of your campaign in order to improve your quality score and maintain your position on Googles Search Pages. For more information about the services StrawberryDigital provide visit our website or contact Paul Smith (Paul@Strawberry.co.uk)

StrawberryDigital have just released their second Internet Marketing Email informing subscribers about the advantages of running an efficient Google AdWords campaign.

The email included the benefits of Google AdWords
Highlighting the ability to control costs, measure the success and target pre qualified traffic throughout your site (not just the homepage). The email also touched on the advantages of using StrawberryDigital to manage your campaigns using our expertise to reduce your cost per click and increase the number of clicks and return on investment you receive.

To find out more visit the StrawberryDigital website, if you would like to subscribe to StrawberryDigital emails please contact Paul Smith (Paul@Strawberry.co.uk)

There is nothing like a search box to find out what people want, there is nothing like Google Adwords to see if your offering satisfies their itch.

Search marketing should be more about marketing than search all the answers are there if you can collect and analyse the data you collect. This information will show you which copy works best to engage with people, which offer will excite people and what call to action works best.

StrawberryDigital are East Yorkshires leading internet marketing agency and can help you to harness the power of search marketing, maximising the your direct return on investment from sales and additional value from professional reports that analyse the campaigns performance.

Regards

Jonathan

Not everyone that uses AdWords succeeds there are numerous disaster story’s where incorrectly setup campaigns drained mountains of cash with little return.

AdWords is a very simple program you choose relevant keywords, write an attention grabbing advert, choose a maximum cost per click that gets you on the first page of Google and your off. You only pay for each click so your bound to make a fortune. You can set a budget, maximum cost per click so why do I need an agency and how can I lose money?

Relating this to traditional media your paying for a potential visitor to enter your store or call your sales department, you are not paying for a sale. Understanding the conversation rate is the most important element to successful Cost Per Click advertising! Once you understand this you can use a variety methods to increase this conversation rate.

StrawberryDigital will work with you to assess the potential of AdWords for you, put a solid structure to your campaign and then monitor and optimise your campaign in order to provide the maximum return on your AdWords investment.

If you would like to arrange a free initial consultation please contact me on 01482 337145

Have a nice weekend

Paul