IAB and Price Waterhouse have released the latest advertising spend figures. 2007 saw an overall increase in advertising spend of 4.3% this equates to £756M online advertising grew by another 38% equating to £797M, so once again internet advertising grew whilst traditional advertising saw a reduction.

Why is this important to you?

More people are now transferring traditional budgets online this is increasing the competition and making it more difficult to secure a prominent position, over a period of time this objective is going to be harder to achieve and so we strongly suggest you review your promotional mix sooner rather than later.

StrawberryDigital can support you with every aspect of your online marketing activity including natural search listings (search engine optimisation) sponsored search listings (cost per click/AdWords) and email marketing. Give Paul a call on 01482 337145 for an informal jargon free chat about your organisation and the potential to develop your online presence.

What is conquesting?
Conquesting is the deliberate use of competitors keywords to place adverts next to their products within search engines.

Until last month Google have not allowed this type of advertising to appear within its search results however, now BMW can advertise when a customer types Lexus and Orange can easily advertise to people searching for O2.

A number of people are lobbying against this change stating that conquesting is an unfair practice and will cost companies hundreds of thousands of pounds. Some are also investigating their legal position and may look to pursue a legal case if this is found to be viable.

Make sure you are protected, give Paul Smith a call on 01482 337145 or email paul@strawberry.co.uk for a free review.

StrawberryDigital are offering current AdWords users a free no obligation review of their current account. This health check will look at the structure and content of your account before providing you with a report highlighting areas for development, improvement and ultimately changes that will improve your AdWords effectiveness.

Common mistakes so far have included:

• Ineffective use of the content network
• Broad matched keywords with no negative restrictions
• Omission of Google Analytics to support the account
• Ineffective bidding strategies
• Poor landing pages and advert content

If you are interested in requesting a Free AdWords Health Check, simply email Paul@strawberry.co.uk or call me on 01482 337145.

StrawberryDigital was given a brief from an 543 Dental Centre, to support their SEO (Search Engine Optimisation) campaign that promoted regional keywords “Hull Dental Centre”, by targeting people within the Hull area with generic Keywords “Dental Centre”.

AdWords provided the ideal solution allowing StrawberryDigital to create a highly targeted campaign that focused geographically around the Hull area. The campaign has been a massive success providing a position on the first page of Google for each keyword/phrase.

StrawberryDigital also discovered that the quality of the traffic generated by the AdWords campaign also increased with the number of visitors visiting two or more pages increased by over 70% when directed from an AdWords link.

If you would like to know how Google AdWords can help you contact Paul Smith on 01482 337145 or Paul@Strawberry.co.uk

Regards

Paul

Were you one of the companies who missed out on our first AdWords Seminar back in October? Make sure you book your place early this time in order to avoid disappointment.

StrawberryDigital’s first ever AdWords seminar at the KC stadium was a great success with companies from all over the north attending the informative event.

In order to make sure you are one of the first to be given an opportunity to attend the event please show your interest by emailing Paul Smith (Paul@Strawberry.co.uk) including a Subject of “AdWords Seminar”

Unsure if the seminar will be for you? Look at the comments below, Tim certainly felt it was for him!

“I have been involved with the internet for many years and was familiar with optimisation techniques around in the late 90’s. I attended the seminar in order to familiarise myself with new search technologies and found StrawberryDigital presentation very interesting. The report and one to one session provided useful information that I will be of immediate value.”

Tim Richmond
Business Development Manager
Kamarin Computers

StrawberryDigital believe that using a qualified AdWords agency is becoming more important than ever after Google announced that they made over 20 improvements to the AdWords algorithms.

Google stated that the changes have been made in order to improve the relevancy of the advertising on the AdWords system. Therefore campaigns that are poorly set up will require increased budgets in order to maintain positions. However, improving the quality of your AdWords campaign will allow you to generate more clicks and earn more money from the system.

As some in the industry are questioning the motives behind Google’s changes to the AdWords algorithms suggesting that Advertising revenue is a major factor.  StrawberryDigital  however, welcome the rewards of lower advertising costs available to account managers that deliver quality campaigns.

Regards

Paul

Yesterday (Wednesday 24th October) saw StrawberryDigital deliver their first AdWords seminar at the KC Stadium. StrawberryDigital would like to thank all delegates who contributed making the event a rewarding experience for everyone present.

The seminar focused on how internet marketing has developed over a short period of time, the importance of Google AdWords effectively within a campaign. The seminar finished with some powerful tips on how to get the most out of the AdWords system showing how easy it is to target specific segments of the market with highly targeted adverts.

Some organisations have already expressed and interest in attending our next seminar which will be run in December. You can also register your interest by emailing Paul Smith (Paul@Strawberry.co.uk) ensuring you are amongst the first people to receive an invitation to our next attempt.

StrawberryDigitals first AdWords Seminar has almost sold out with on two places remaining. Local interest has been remarkable and the fact so many companies want to discover how Google AdWords can benefit them will I’m sure lead to similar seminars in the future. (just after the new year would be my guess)

If you missed out on the seminar and would like some more information about internet marketing and Google AdWords please send a quick email to Paul@Strawberry.co.uk join our Internet Marketing Mailing list or Visit www.StrawberryDigital.co.uk where we are currently offering a Free Web Report worth £250.

If you would like to be one of the first people to learn about our next AdWords Seminar please send an email to Paul@Strawberry.co.uk with AdWords Seminar 2008 in the subject line.

Discounts will be provided to delegates joining the 2008 mailing list.

Only a couple of weeks to go before StrawberryDigital will present their Internet Marketing/AdWords Seminar at the KC stadium (event will take place on Wednesday 24th October) There are still a limited number of tickets available however, the last day to book is Friday 12th October, that’s right this Friday.

The event will explain the basics of Internet Marketing, provide an overview of Google AdWords and provide an individual report and improvement plan for each delegate.

Contact Paul Smith on Tel: 01482 337145 – Email: Paul@strawberry.co.uk or visit the StrawberryDigital website. Click here for more information on the AdWords/Internet Marketing Seminar.

StrawberryDigital are running two Internet Marketing seminars on Wednesday 24th October at the KC Stadium. The seminars will have very limited availability an look to provide highly relevant information to all delegates regarding the potential internet marketing could have on their organisation.

Each delegate will be provided with an individual analysis of their current web presence and a bespoke improvement document with recommendations and action plans. The seminar will dispel the mystery surrounding internet marketing identifying simple tactics that can improve your online presence overnight.

For more details visit the Seminar page on StrawberryDigital.co.uk