What is conquesting?
Conquesting is the deliberate use of competitors keywords to place adverts next to their products within search engines.

Until last month Google have not allowed this type of advertising to appear within its search results however, now BMW can advertise when a customer types Lexus and Orange can easily advertise to people searching for O2.

A number of people are lobbying against this change stating that conquesting is an unfair practice and will cost companies hundreds of thousands of pounds. Some are also investigating their legal position and may look to pursue a legal case if this is found to be viable.

Make sure you are protected, give Paul Smith a call on 01482 337145 or email paul@strawberry.co.uk for a free review.

This entry was posted on Monday, June 2nd, 2008 at 4:09 pm and is filed under Cost Per Click, AdWords. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.