The trip to London on Wednesday was very enlightening and full marks to Hull Trains for the great and efficient service.

Dan Cobley, Director of Marketing for Google UK gave a great speech on the future of internet marketing and the power consumers have online. Predictions of how technology will develop over the next decade where unbelievable however, looking at the progress over the last 10 years perhaps not. Look out for an iPod capable of holding all TV programs, Movies and Literature ever produced coming to you soon (well within the next decade).

Danny Meadows-Klue, gave an impressive demonstration of how web 2.0 has changed the way consumers react with brands, examples of the Wispa bar’s limited edition highlighted how web user power is changing a marketers playing field and how they should change their marketing tool box to accommodate.

So what did I take away from the event?

So what next?
Information and ideas that I have taken from London will be incorporated within our next Google AdWords Seminar at the KC, 10th April 2008. I will also be writing weekly blog posts highlighting different elements taken from the key note speeches and the exhibition master classes.

A final comment is that if you are a regular Blog reader and wish to find out more regarding the Google seminar please register your interest by emailing paul@Strawberry.co.uk. All emails received before the 29th Feb will receive a 50% discount off the registration cost of the seminar.

Many thanks for reading
Paul

This entry was posted on Friday, February 15th, 2008 at 6:15 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.