Google make over 20 improvements to the AdWords algorithms.
StrawberryDigital believe that using a qualified AdWords agency is becoming more important than ever after Google announced that they made over 20 improvements to the AdWords algorithms.
Google stated that the changes have been made in order to improve the relevancy of the advertising on the AdWords system. Therefore campaigns that are poorly set up will require increased budgets in order to maintain positions. However, improving the quality of your AdWords campaign will allow you to generate more clicks and earn more money from the system.
As some in the industry are questioning the motives behind Google’s changes to the AdWords algorithms suggesting that Advertising revenue is a major factor. StrawberryDigital however, welcome the rewards of lower advertising costs available to account managers that deliver quality campaigns.
Regards
Paul

