2006 saw the search giant Google overtake Channel4 in terms of advertising revenue, many suggested that next in line would be ITV. Some suggested that 2007 would be to early however 3rd quarter results revealed that Google have started to edge ahead.

The final quarter will need to see Google increase revenue tremendously in order to claim the ITV scalp for 2007. However, if confidence in online advertising is maintained throughout 2008 Google should the number one position and the online industry will be in the top 3 for the first time.

What does this mean for you?
The increase of online advertising spend highlights the fact that UK business is directing more attention online. Your competition may already be enjoying measurable and targeted communication with your potential customers.

StrawberryDigital would like to offer you the opportunity to assess your online presence against the presence of your competitors. Click Here and complete the simple Web Ranking Report request in order to receive a free report including details of your performance against specified keywords, competition and improvement advice.

This entry was posted on Tuesday, October 30th, 2007 at 5:43 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.