Has Google taught AdWords to Dance?
Google likes to “dance” a term widely used to describe changes it makes to the calculation that determine a websites position on it’s Search Engine. After a recent query from a client I wondered if AdWords was doing a more personal “dance” for advertisers.
Our client recently set up a Google AdWords account using some free credits provided by a software supplier. After creating the first advert via the system choosing relevant keywords the client was happy, he had an advert on the first page of Google paying a relatively low Cost Per Click.
A week later the advert had moved to the bottom of the second page, after a fortnight the advert was on page five with no clicks and very little views. The client had not made any changes to the campaign so what had happened?
AdWords tells us that bids are calculated by multiplying the Max CPC (Cost Per Click) with QS (Quality Score). My theory is that this quality score is initially set high before being assessed by Google, after assessing the campaign a more accurate rating is provided.
StrawberryDigital can help by optimising elements of your campaign in order to improve your quality score and maintain your position on Googles Search Pages. For more information about the services StrawberryDigital provide visit our website or contact Paul Smith (Paul@Strawberry.co.uk)
